About me

I am Soroush Verdi, PhD Candidate in Marketing at the University of Groningen. My research focuses on consumer behavior and judgment and decision-making, with a particular interest in cognitive biases and how behavioral interventions, such as nudging and framing, shape human perception and choice. During my PhD, I am investigating how people’s perceptions of Artificial Intelligence (AI) influence their decisions and actions.

I hold a Research Master’s degree in Economics and Business from the University of Groningen. I also contribute to teaching at both the Bachelor’s and Master’s levels within the Faculty of Economics and Business.

Working Papers:

Verdi, S., Moeini-Jazani, M., & Schwarz, N. The cost of transparency: How AI disclosure on climate appeals reduces climate risk perceptions and support for environmental charities (Working paper, in preparation for submission to the Journal of the Academy of Marketing Science).

Ongoing Projects:

1 - Shifts in people’s judgments of AI-created outcome. Two studies completed. Data collection ongoing.

2 - To use or not to use AI. Conceptualization ongoing

Teaching:

2025-26 Academic Year

1 - Building Brands for Impact (MSc Marketing Management - University of Groningen)

2 - Marketing for E&BE (BSc in Economics and Business Economics - University of Groningen)

3 - BSc Thesis Supervision (BSc in International Business - University of Groningen)

2024-25 Academic Year

1 - Building Brands for Impact (MSc Marketing Management - University of Groningen)

2 - Marketing for E&BE (BSc in Economics and Business Economics - University of Groningen)

3 - BSc Thesis Supervision (BSc in International Business - University of Groningen)

2023-24 Academic Year

1 - Research Methods for IB (BSc in International Business - University of Groningen)

Conferences and Talks:

Aug. 2025 - European Association for Decision Making SPUDM - Lucca, Italy - Research Presented

Jun. 2025 - EMAC (European Marketing Academy) - Madrid, Spain - Research Presented

Apr. 2025 - PhD Conference, Faculty of Economics and Business, University of Groningen - Groningen, Netherlands - Research Presented