PhD Candidate · Marketing · University of Groningen
The psychology
of value and
judgment.
I study how people think about value — how they interpret prices, justify spending, and decide what feels fair or worthwhile — and the psychological biases that make those choices surprisingly irrational.
Soroush Verdi — PhD Candidate in Marketing
University of Groningen, the Netherlands
University of Groningen, the Netherlands
Research areas
01
Value Perception
Price evaluation, mental accounting, and judgments of fairness and worth.
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02
Judgment & Decision-Making
Trade-off evaluation, incentive response, and donation and prosocial decisions.
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03
Psychology of AI
How AI influences people's decisions, and the biases it introduces.
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Working paper
Under review
The Cost of Transparency: When and How AI Disclosure Undermines Environmental Donation Appeals
Verdi, S., Moeini-Jazani, M., & Schwarz, N. — 2nd round of review at the Journal of the Academy of Marketing Science (JAMS).