PhD Candidate · Marketing · University of Groningen
The psychology of value and judgment.
I study how people think about value — how they interpret prices, justify spending, and decide what feels fair or worthwhile — and the psychological biases that make those choices surprisingly irrational.
Soroush Verdi — PhD Candidate in Marketing, University of Groningen
01
Value Perception
Price evaluation, mental accounting, and judgments of fairness and worth.
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02
Judgment & Decision-Making
Trade-off evaluation, incentive response, and donation and prosocial decisions.
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03
Psychology of AI
How AI influences people's decisions, and the biases it introduces.
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Working paper
Under Review
The Cost of Transparency: When and How AI Disclosure Undermines Donation Appeals
Verdi, S., Moeini-Jazani, M., & Schwarz, N. — 2nd round of review at the Journal of the Academy of Marketing Science.
Working paper
Data Collection Ongoing
How AI Changes What People Value (1)
Verdi, S., Moeini-Jazani, M., & Klesse, A., & van Ittersum, K.
Working paper
Data Collection Ongoing
How AI Changes What People Value (2)
Verdi, S. and co-authors.